Felipe Hernandez, UIC sociology senior, writes about social media engagement and university connection to alumni

In the article, “Survey Lab: Level of University Connection Linked to Social Media Engagement,” Felipe Hernandez shares findings from a new GG+A Survey Lab study. The study finds that alumni and donors feel more connected to their alma mater when they engage with the school on social media. 

Felipe Hernandez is a senior sociology student at UIC and, through the senior capstone course, Felipe works as a research intern at GG+A focused on finding trends and insights in informative sets of data for the benefit of non-profit philanthropy.